Start planning your FABTECH International & AWS Welding Show publicity campaign today!
Advance planning will help you maximize your media coverage before and after the show. Following are important forms and information to help get you started. Have questions? Please click here , or call
815-399-8700 and ask for Expo Marketing.
Ideas To Get You Started
Determine your budget - Don't forget to consider press release mailings, press kits (to be distributed at the News Room onsite), press conferences, and other onsite media events.
Develop a list of media targets – Your list should include trade and industry publications as well as media in the show city and your home town contacts.
Develop a project schedule – Include news releases, articles for your customer newsletter, press kits, and invitations to onside media events. If you are planning a news conference, contact the show's Public Relations Department at 313-425-3069.
Use your web site! – Your company web site is a great way to promote your company's presence at the show. Consider posting an article about a new product you plan to introduce at the show. Or, simply create a message such as "See us at" and include the show name, your booth number, the current show dates and location.
Public Relations Information
- Promoting to the Media (PDF)
- News Conference Reservation Form (PDF) – Due September 28
- Recommended Industry Media Contacts (MS Excel)
- Local Media List
- Newspapers (MS Excel)
- Business Magazines (MS Excel)
- Television (MS Excel)
- Radio (MS Excel)
