FABTECH Exhibitor Marketing Kit

To help make the FABTECH International & AWS Welding Show, including METALFORM a success for our exhibitors, we provide a variety of promotional opportunities to strengthen and increase your company's presence before, during and after the show. These are excellent, proven ways to maximize your exposure and enhance your company's show participation. Below is a concise list of what is available for 2009.

General Promotion Information
Free Promotions
Advertising & Paid Promotions — Order by 7/31/09, receive 10% discount
Miscellaneous:
- Meeting Rooms & Hospitality Suites
- Before/After Hours Exhibit Space Functions
- Public Relations

  General Promotion Information          (top)

Show Management Promotion Plan — Learn what we do to bring attendees to the show.

Create an Exhibitor Promotion Plan – Suggestions on how to get attendees to your booth:
- Pre-Show Plan, Pre-Show Marketing Checklist
- Post-Show Plan, Post Show Follow-Up
 

  Free Promotions           (top)

1. Show Directory and Web Listing  The information you provide on the Directory & Promotions Form is used to:

- Create your company's listing and highlight the new products or services you will offer at the show in the printed Show Directory distributed onsite.

- Create your company's online listing. NEW this year, the web listing found at www.fabtechexpo.com will only include company name, address, phone, fax and web address unless the Print & Web Advertising Insertion Order Form is completed.

*Due to production schedules, deadlines vary for our print products. Make sure to complete the Directory & Promotions Form early and note the deadlines listed within the form to ensure your company is listed.    

2. Customized Show Tickets

Target key customers and potential customers with customized, self-mailer invitations available free of charge to all exhibitors. These passes allow you to invite your customers and prospects to register to attend the show for FREE. Here are a few suggestions for distributing show tickets:

- Have your sales force hand them out during their sales calls or mail to customers with a personal note.

- Schedule a special mailing to customers with a letter highlighting why they should attend and what new solution you'll be unveiling at the sho.

- If you utilize a distributor network to sell your products, be sure to provide them with passes and ask them to invite their prospects to attend the show. Regional distributors offer huge potential for bringing buyers to your booth.

- Insert tickets into all company mailings, invoices, newsletters, and business correspondence.

3. Customized HTML Email Invitations

Invite your best customers and prospects to visit your booth by sending an HTML email invitation, customized with your company logo, booth number, and link to your Web site. This is an easy way for the recipient to learn about the show, register for free online and learn more about your company and the products you plan to display at the show. The customized HTML file will be emailed to you with instructions on how to utilize this product.

4. Banner Ads

Place the FABTECH International & AWS Welding Show, including METALFORM banner ad on your Web site to announce your presence at the show. The banners link directly to the show Web site so visitors can discover the benefits of attending the show and register online.

5. Show Logo

Place the FABTECH International & AWS Welding Show including METALFORM show logo, along with your booth number, on all your ads and mailings so attendees will be sure to visit your booth. Use every opportunity to remind your customers and prospects to come to the show and visit your booth.

6. Mailing Stickers

Announce your company's presence on every piece of mail you send to your customers. Simply print the sticker sample sheet on Avery Label #5160 labels. This art is provided in two-color, but can also be printed in black & white on a laserjet printer. Attach a sticker to every envelope you mail between now and the show.

  • Deadline: Download ASAP for maximum exposure.
  • Cost: FREE!
  • To download: Mailing Stickers

  Advertising & Paid Promotions          (top)

1.  Advertising Products & Packages
Take advantage of the deep discounts offered with any one of the NEW comprehensive advertising packages available for 2009! Choose from a variety of print and Web products to create the advertising package that best meet your promotional needs. Individual products include Show Directory Advertising, Enhanced Listings in the Print Directory & Web, Show Daily Advertising, Tradeshow Map Advertising, Floor Logo's, Web Banner Ads-Floorplan, Multiple Company Listings.

Early Bird Savings — Order by 7/31/09 receive additional 10% discount!

2. Multiple Company Listings
An additional company listing provides individual attention in the directory and on the show Web site for each of the partnering companies sharing a booth.

  • Deadline: Depends on ASAP
  • Cost: $500 for a Classic Listing
  • To Purchase: Secondary Listing

3.  Sponsorships
Sponsorships put your company name in front of thousands of serious buyers before, during and after the event and deliver a solid return on your investment. In addition to benefits unique to each sponsorship, all sponsors will be recognized in the Official Show Directory, featured on the event's Web sites and listed on sponsor "Thank You" signage. There are a variety of opportunities available to fit every budget.

4.  Pre-Registered Attendee Mailing List
A list of pre-registered attendees is available for exhibitors to purchase for a one-time mailing to promote your presence at the show. Invite pre-registered attendees with an interest in the product categories you represent to visit your booth.

5. Targeted Rental List
Purchase of a list of professionals from many disciplines within the metal forming, fabricating and welding industries. Target your marketing message to readers of magazines published by the show sponsor associations. Select by technical interest, job function, plant size and /or geography.

  • Deadline: Purchase ASAP for maximum exposure
  • Cost: Varies depending on list selects
  • To order list: Click for information on the FMA list or SME list

6. Print Advertising
Print advertising can be a timely way to alert potential customers to the fact that you will be showcasing the latest technology at the FABTECH International & AWS Welding Show, including METALFORM. Consider placing an ad in one or more of the publications of the show sponsoring associations.

  Miscellaneous           (top)

Exhibitor Request Form Meeting Rooms/Hospitality Suites

Exhibitor Request Form Before/After Hours Exhibit Space Functions

Public Relations

Find detailed information regarding Effective News Releases, Media Lists, Exhibitor News Conference Reservation, Photography, Where to Send News Releases, Press Kits, Media Center Information and more.